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C O'Malley & Associates  LLC

Web Design & Development cc

by C O'Malley & Associates LLC                 Howell, Michigan

Powerful Web Design - JUST RIGHT!

1-517-548-3437                                                           March 2009 Newsletter 
Have a Safe & Happy St. Patrick's Day!


Do-it-Yourself Website Updating

If your website contains content that needs regular updating (such as news, events, links, photo galleries, or online shopping)- we can set you up with a user-friendly Content Management System (CMS).

A Content Manager lets you update your website content from any web browser (wherever you are), without any specialized knowledge or tools. Change fonts, text sizes, colors, images, meta tags (for search engine placement) and more.

It's secure, easy to use, and completely flexible. No need to learn html - install software or understand technical jargon. If you can edit a page in Microsoft Word, using a CMS is just as easy!

Want to add new pages? No problem. Just give it a title, enter the text, add images, and the new page will automatically appear on your website menu. Want to run an online store? Go for it. We'll set up your website for e-commerce and you'll be able to manage your orders and products online.

We'll install the CMS with a new custom design.  And you add the content - when and where you feel like it (or we can help get you started). Wouldn't it be nice to be able to update your calendar, news, sales, forms or anything else without having to ask your web designer? You can save hundreds, or perhaps thousands a year on the cost of maintaining your website.  And a website that has new, fresh content is more likely to be picked up and ranked highly in the search engines.   

We can build you a new custom site with a new content manager, or add it to most existing websites done in html.  The surprising part, is it doesn't cost much at all compared to the advantages you'll reap with better search results and easily changed content. If you make regular changes you'll likely get your investment back in no time at all.  We'll help you develop a powerful message, provide proven design, and reliable maintenance on those items you can't or don't want to maintain yourself.  We guarantee you'll be satisfied with our work or we'll make it right. 

This newsletter brings you interesting tips about the web, web design, search engines and more! We try and include something for everyone.  We're hoping that you'll think of us when your web site needs redesign or updating, and recommend us to friends and colleagues that need web sites.

We appreciate your business and reward referrals generously. Contact us for a FREE PHONE ESTIMATE at 517-548-437.   If you'd like to send this newsletter to someone that might be interested, click here.

 
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http://www.yesall4free.com/  - everything from Kashi TV dinners to 2 free Tacos from Jack in the box...Wow!  If you have the time to fill out forms there is lots to be had.  Freebies often require email or address and sometimes phone number...so really, nothing in life is free,  but this is pretty close. Get a "throw away" email from gmail or yahoo so offers and spam don't clutter your regular mailbox.

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List of the top 99 things you should have seen if you've been on the internet for awhile...if you haven't seen it yet, check out Christian the Lion.   Awesome.

http://www.youshouldhaveseenthis.com/

Christian The Lion

The Flying Spaghetti Monster

George Lucas In Love

Yatta

I Can Has Cheezburger

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* How best to launch your first Pay Per Click Advertising campaign? Probably the best place to start is Google's Adwords. 

Click the Start Now button, you'll be taken to the start page where you get to choose between a Starter Edition and a Standard Edition.

Google Step-by-Step 

The Standard Edition is the way to go for almost anyone. The video offered at the start is all you need to get started. It will ask you language and country ...and you're off...

Next, Google prompts you to create an ad. When writing your ad, the Google Quality Score is impacted by the presence of your keyword in the actual ad text.

Apart from writing the ad, you'll also be asked to include a display URL. This can be different from the actual page you send the clicking visitor to and is a good place to brand your domain name.

The next is keyword selection, which we'll leave alone.  You can find keywords many places, but probably the best place to start is ask people what they use when searching for your product!

The next prompt is about pricing. What currency you pay in, how much your daily budget will be, and finally what your maximum CPC (cost per click) will be -- the most you're willing to pay for a single click. Google will give you recommendations for daily budgets -- this can be used to understand the potential volume of traffic and can be manipulated to make sure you're shown to all impressions.

If your Cost per click is high enough, as well as your Quality Score-- you can double your budget beyond what Google recommends and ensure you're in the search results page for every search of a keyword.

Once you've gone through this basic procedure, you'll be ready to set up billing and begin.

It's important to create tight AdGroups with bundled keywords that cover the same topic. This makes it easier at the start to make the ads more specific and thus increase your potential click through rate. Once you have the ads in place and your billing information set, the campaigns can be turned on.

First, you need a tracking system -- a program that can tell you which keywords and ads did, and did not, convert into sales or visits. This is used to calculate your Cost Per Acquisition. Your CPA is an essential figure for successful online marketing.

To understand your marketing efforts you want to be able to see what each keyword or AdGroup or any separated part of the marketing project is converting at. This way when you manipulate them -- such as the words of your AdWords Ad -- you'll be able to see the impact it has on the CPA.

Tracking programs allow you to divide out every element of a campaign and track its individual results. Most programs work by adding code to the end of the URL that's used for the advertising.

For PPC you would add the name of the engine and the word or AdGroup so you can tell where the clicks are coming from. An example would be: www.yourdomain.com/?engine= AdWords&keyword=blue+widget

You can use your log files (those are usually located on your hosting account and can be downloaded and converted to viewable text) to see how often the word is clicked.  However, a better approach is to use an ROI  tracker on your web pages to measure the progress of searchers/visitors. Use the regular pages to grab all visitors, while the sign up and thank you pages (or the equivalent) are used to measure the conversion.

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Extend your Ink Cartridge

If your printer's ink cartridge runs dry near the end of an important print job, remove the cartridge and run a hair dryer on it for two to three minutes. Then place the cartridge back into the printer and try again while it is still warm.

The heat from the hair dryer heats the thick ink, and helps it to flow through the tiny nozzles in the cartridge, says Alex Cox, a software engineer in Seattle.  When the cartridge is almost dead, those nozzles are often nearly clogged with dried ink, so helping the ink to flow will let more ink out of the nozzles. The hair dryer trick can squeeze a few more pages out of a cartridge after the printer declares it is empty.

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* Need to keep the kids occupied?  Check out www.kidsites.com for all kinds of educational, fun and unique sites for children *
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We are a small web design company based in Livingston County Michigan and have been helping companies obtain a presence on the web since 1999.

We  are experienced in all aspects of website design & development including php, asp, databases, content management, ecommerce, search engine optimizing and web marketing.  Contact us for a site consultation or call for a free estimate today! We'll build you a website that's JUST RIGHT ---Cindy

Look for us on Facebook & Twitter 

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Don't forget - even if you don't need a website yourself, you can refer a friend! Earn up to $100 cash for each referral that becomes a new customer. Register Here 

It doesn't matter where you or your friend is located, we can work with clients wherever they are -  by email, phone and fax. We are in Michigan, and have satisfied customers worldwide.  Visit our website at http://c-omalley.com.

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Expand Internationally

With brick and mortar stores dropping like flies, perhaps now is the time to think about expanding your website to include an online store.  An online store can be a viable hedge against an economic downturn in that you are not just selling product locally - you are able to include areas not as affected by economic uncertainty.

The best way to start is to define the market you would like to have and target that area.  Perhaps you sell something that might be more in demand in Mexico, Europe or another US State  while demand is declining in your own area.  

By researching your market beyond your doorstep you may find that your widgets would be indispensable in Indonesia or Poland.  Once you've determined this, build your site with your market in mind.  Using the local currency or language when possible.  (Most credit card transactions will convert into dollars anyway).  Also many shopping carts have the option for purchases in other languages.  Also research shipping rates to your desired countries ahead of time so you can include those rates in your shopping cart.  It's also important to research tariffs and restrictions for exporting to your desired locations.

One area you should not skimp on is translation.  If you require translation to make your site useable in another country (though many countries use English as a second language so it's not as critical as you may think), have the site content professionally translated.  Do not use the online "automated" translators as they often have errors or just plain sound ridiculous.  This is the time to hire a live human to get the job done.

The next step is to be found.  This will require the assistance of a search engine expert that can make sure you are listed - we can help with that.

Check for any tariffs, taxes or restrictions to selling your product.  Sign up for appropriate directories and search engines world wide. Allow enough lead time (usually 6 months or more) to be listed.  Investigate the various shipping options and costs to your target areas and have these in your cart so the whole checkout process is as smooth as possible.

At this point you are ready to go international.and reap the benefits of a wider target market. This can be a stable hedge in an uncertain US economy as there are always countries around the globe that are prospering.

Need tools to run your online business? How about 270+ essential tools for running your business online.

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 Interested in learning more about healthy food?  Mary does just that - educating us to eat better and healthier giving up our junk food ways.

McDonald's fights calorie counts on menus... hmmmm..another reason for Mary's help.

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* The FC EXPO 2009, kicked off in Tokyo, and Sony will be there showing off the latest revision of its hybrid fuel cell technology. The system contains both a methanol fuel cell and a Li-on battery, enabling it to intelligently switch between power from the battery, fuel, or even both. Sony will have two sizes on display: a portable model that could keep you talking on your cell phone for a week or even a month. The company has even attached a bottle of methanol to a wireless speaker, resulting in infinite placement possibilities that produced a cool light show. If that weren't enough, the company will be demonstrating an updated, more efficient version of its sugar battery, which can be powered by Coca-Cola -- SWEET!  *
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Take Great Animal Photos for your Veterinary practice, Dog or Equine Website

1. Use Natural Light
If possible always use natural light when taking the animal in picture. Avoid flash, as flash burst can, not only cause red-eye, but also frighten the animal. Instead try to go outside or, if it is not possible, in a room well lit by a large window.

2. Keep the Eyes Sharp
Having sharp eyes is important in any kind of portraits photography.Make sure to focus on the animal's eyes and keep the tack sharp

3. Go to Them
It is very important that you pet feels comfortable and at ease, so instead of forcing him to come to you go to him. Most important is to get down to his level;  Show us the way they see world! Sit on the floor or lie on your belly and remember to shoot from HIS eye level or below. (and try not to get kissed to death!)

4. Give Value to their Character
You know the animal better than anyone else, and a successful picture is one that conveys the character of its subject. If you have a lazy cat show him yawning, if your animal is of a playful type show him in action performing his favorite trick.

5. Go Macro
Fill the frame with the animal's face and fur, close up shots often make beautiful animal portraits.

6. Surprise Them
One of the most difficult things is to get the animal to hold still. An easy trick is to let him play quietly and, once you have everything ready, let someone call for him or whistle. This will surprise him and caught his attention and you will have a few seconds to capture him in a nice and alert posture

7. Schedule your Session
If you are longing for a formal pet portrait shot, try to schedule the photo session when you're animal is somewhat sleepy. It will be much easier to keep him still. 

8. Be Patient
Pet photography requires a lot of patience. No matter how excited your furry friend is, if you are patient enough, he will end up by relaxing and you will have the opportunity to get a decent shot.

9. Experiment
Take your time and enjoy the session, try different approaches, angles and compositions. Shoot a lot you will have time to worry about the results later.

10. Include children. 
One way to get a precious shot is to include children in your shot with puppies or kittens. 

11. Use high resolution
You can always scale it back later or crop it in photoshop if the resolution is good to begin with.

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Copyright 2009 C O'Malley & Associates LLC  -  Howell, MI  48855