Start-up Savvy - How to have a solid foundation for your web business
1. Know your industry, read everything you can find online and off, talk to people, attend conferences. Find out what people need and how you can provide for those needs online.
2. Network, network, network. Find solutions for others problems, not just your own.
3. Honesty counts. Sacrifice your own needs when necessary to further a relationship. Credibility counts.
4. Determine which parts of your business can be handled by others as you grow. Delegate, let go where you need to.
5. Don't put all your eggs in one basket - if a deal falls though, find others. Online businesses must perpetually reinvent themselves.
6. A static site is good for starters, but expect you'll have to add more interactivity as you are discovered and your client base grows. Your web professional can give you good ideas about how to grow your online presence over time.
7. Determine how much risk you are willing to tolerate and how much time you can allow for your business to mature. Be willing to try new things and change with the market.
8. Find ways to improve and renew yourself -it will help you see new approaches. There are many demands on your time, but if you've found something you love, it makes it easier.
Running a successful online business is a task that takes time and energy to make it work. It's not just a "build it and they will come" scenario. You will still need to do everything a brick-and-mortar business does (advertise, network, market research) and create a credible, trustworthy image as well, since many of your shoppers will never meet you. |